Have you ever wondered
- What are the characteristics of a quality survey? In other words, what does an excellent survey look like?
- What are the best and the worst questions you can ask in a survey?
- What qualities should you look for when you hire a firm to conduct your surveys?
- What could you do to increase your survey response rate significantly?
- What are the best ways to use your survey and focus group results to achieve more satisfied clients, attract more clients, earn more revenue, and gain more market share?
To obtain the answers to these questions and much more, order this short, power-book— “Growth: A Quick Guide for Using Surveys and Focus Groups to Spur Growth”.
“
A super little reference book. Concise, well organized, easy to read, useful stories that provide context and a helpful annotated bibliography.
—Gary Kapelus, Retired Consultant
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Keith’s book is an excellent resource from which to learn about how surveys and focus groups, when well designed and implemented, can help you grow your business. It provides a comprehensive review of all one needs to know about the methods required to effectively grow one’s business through conducting surveys and focus groups.
—Rob Notman, Managing Director Ottawa and NE Ontario
Optimum Talent
“
I found GROWTH to be an incredibly helpful, no-fuss guide for anyone like me involved in member-based organizations. The way Keith Christopher lays out how to design surveys and run focus groups feels clear and immediately useful. We’re already putting his checklists, templates and suggestions to work as we build our next CMC-Ontario member survey and I’m confident this will help us gather meaningful feedback. On behalf of CMC-Ontario (and myself), thank you Keith for offering such a practical resource.
—Sandra Addison- Brock, Administrator, Institute of Certified Management Consultants of Ontario
“
This book is a quick, practical read that lays out a clear framework for using surveys
and focus groups effectively to spur growth. It’s a solid refresher, and a timely reminder of why these
tools remain essential for any business that wants to understand its customers.
—Keleigh Cormier, President, ClearThink Group
“
After years of working in the field, Keith Christopher has written a very informative guide on
how to use surveys and focus groups to promote growth. The eight chapters and the epilogue
are clearly written and provide a valuable template on how to create and analyze these tools
for maximum effect.
—Lorne Shirinian, PhD, Royal Military College of Canada
“
I think this book will be a treasure for survey beginners and will resonate well with those more
seasoned in the field. “Growth” is the kind of book that the reader will return to many times after the initial reading.
—Gary J. Rentschler, PhD
“
Keith Christopher has shown in his very concise and easy-to-read book how surveys can be a way for a company to drive meaningful results. Keith explains how a company can use surveys to engage staff, connect with clients and improve its products. His book is a must read for any company that is interested in driving growth with a very cost effective use of surveys.
—Gary Ryan, Executive Lead, CAN Health Network